Interesting Survey of Buyers & Sellers....

NAR issues 2012 survey of buyer and sellers

ORLANDO, Fla. – Nov. 2012 – Dual income households comprise a greater portion of the housing market and are helping sales recover, according to the 2012 National Association of Realtors® Profile  released on Saturday.

The annual buyer-seller survey evaluates the demographics, preferences, motivations, plans and experiences of recent homebuyers and sellers. The responses are heavily representative of owner-occupants and don’t include most investors.

Choosing a homeThe biggest factors influencing neighborhood choice were quality of the neighborhood, cited by 61 percent of buyers; convenience to jobs, 43 percent; overall affordability of homes, 39 percent; and convenience to family and friends, 35 percent. Other factors with relatively high responses include neighborhood design and convenience to shopping, 26 percent each; quality of the school district, 25 percent; convenience to schools, 22 percent; and convenience to entertainment or leisure activities, 19 percent.

Finding an agentSellers typically found a real estate agent through a referral by a friend, neighbor or relative, or used the agent in a previous transaction; 84 percent are likely to use the agent again or recommend to others.

Like sellers, buyers most commonly choose an agent based on a referral, with trustworthiness and reputation being the most important factors; two out of thee buyers interviewed only one agent. Eighty-nine percent of buyers are likely to use the same agent again or recommend to others.

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***Info from NAR 2012 SURVEY