WASHINGTON – Nov. 15, 2012 – The 97 percent of homebuyers who search for properties online spend an average of seven seconds previewing a listing, bypassing it if it fails to grab their attention, says the National Association of Realtors® (NAR).
This means agents must craft an MLS listing with these seven seconds in mind.
How to do it? Agents must paint a picture with words, merging data with vivid descriptions but without being flowery or ambiguous. They should use words that have a big impact, such as fresh, bright and light. Using words such as landscaping and turnkey, meanwhile, attract buyers looking for a home in move-in condition with plenty of curb appeal.
If the listing needs some work – but not too much – agents should use the phrase “handyman special” instead of “fixer upper.” They might even want to put a positive spin on some problem spots, such as emphasizing the “beautiful fountains” that help muffle street noise.
After crafting an eye-catching description, they must focus on the photos, taking care that the rooms are clean and free of clutter.
** INFO from Realtor Magazine.
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Espie Franky
Dir 305.283.5868
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